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"NEW PRODUCTS" — A EUROPEAN COMPANY WITH DYNAMIC DEVELOPMENT THAT SETS TRENDS IN THE FOOD AND BEVERAGE MARKET.

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New Products Group is one of the biggest producers of beverages and snacks in Ukraine. The Company has been operating for over 23 years and is included in the Register of the largest taxpayers in the country.

Today, New Products Group exports its products to 23 countries, including Poland, the Czech Republic, the Netherlands, Italy, Romania, Moldova, Georgia, Azerbaijan, India, Israel and others.

Complete information about the company

PRODUCTS

For about two decades, our company has been creating unique products with due account for the consumer needs to ensure that millions of people around the world get the best products and enjoy their life.

APPS - дополнительное изображение
King’s Bridge - дополнительное изображение
NON STOP - дополнительное изображение
OTAKA KOMBUCHA - дополнительное изображение
NON STOP SHOT - дополнительное изображение
PIT BULL - дополнительное изображение
Extra Life - дополнительное изображение
EAT ME - дополнительное изображение
REVO - дополнительное изображение
REVO ENERGY - дополнительное изображение
WOO DOO - дополнительное изображение
SHAKE - дополнительное изображение
MOJO - дополнительное изображение
SHAKE ZERO ALCO - дополнительное изображение
PRYRODNE DZHERELO - дополнительное изображение
Hаisenberg - дополнительное изображение
ZHASHKIVSKЕ - дополнительное изображение
New Products Group releases more than 220 assortment products under 10 brands: APPS™ King’s Bridge™ NON STOP™ OTAKA KOMBUCHA™ NON STOP SHOT™ PIT BULL™ Extra Life™ EAT ME™ REVO™ REVO ENERGY™ WOO DOO™ SHAKE™ MOJO™ SHAKE ZERO ALCO™ PRYRODNE DZHERELO™ Hаisenberg™ ZHASHKIVSKЕ™

The company focuses on ongoing experiments with natural ingredients, smart flavour combinations and the creation of cross-сategory innovative products.

Quality

Quality check of beverages takes place in a special licensed laboratory at all stages of the production. The company has implemented and certified a system of quality and food safety management, which is based on compliance with the certification scheme FSSC 22000 (Food Safety System Certification 22000) - the most modern recognized world safety standard. In particular, the certification scheme of food safety management systems, which includes the following elements: ISO 22000:2018, ISO/TS 22002-1:2009 and additional requirements of FSSC 22000, controls the entire product and production chain - from the acceptance of raw materials to the use of the product, which ensures the highest standards of safety and stability of products

FSSC
FSSC

PRODUCTION

EVERY YEAR THE COMPANY INVESTS IN UPGRADING AND EXPANDING PRODUCTION CAPACITIES

The history of New Products Group's beverage production began with the construction of a modern plant in Zhashkiv— a small town on the border of the Kyiv and Cherkasy Regions of Ukraine. The enterprise, which has become the "heart" of the Сompany and the center of production of Ukrainian drinks of the highest quality that meet the strictest international standards, was built in Zhashkiv for a reason.

The uncompromising quality of the Сompany’s products is primarily determined by water, which serves as its basis. For the production of beverages, New Products Group uses only artesian water from local springs, characterized by optimal mineral composition for daily consumption. The highest quality of the artesian water encouraged the Company to launch the bottling line of drinking water PRYRODNE DZERELO™.

The modern equipment installed at the Company’s production facility allows us to produce the widest range of packaging and beverages that meet all world quality and safety standards. High-speed bottling lines are operating at the plant, which allows for enterprise operation modernization.

PRODUCTION
PRODUCTION

In 2020 a major event took place: the opening of a separate production unit in Zhashkiv — a new-generation brewery New Brew. The preparation was thorough: in 2017, innovative German equipment was purchased, and during 2018-2019 the construction of premises and installation of lines continued. The new production facilities include a brewery, a fermentation department, a beer fermentation, and maturation department, and packaging equipment to ensure the highest quality of products. 

The modern equipment installed at the Company’s production facility allows us to produce the widest range of packaging and beverages that meet all world quality and safety standards. High-speed bottling lines are operating at the plant, which allows for enterprise operation modernization. 

The processes of development, improvement, control, etc., are managed by highly qualified and certified brewers. At the same time, all routine processes at the enterprise are automated, minimizing the influence of the human factor. In particular, the plant has a CIP system for cleaning equipment using disinfectants and water; this allows to achieve the highest level of hygiene in the workplace, which is a guarantee of the quality and stability of products.

Quality control of beverages occurs at all production stages and is carried out in a special certified laboratory. The Сompany has implemented and certified a food quality and safety management system in accordance with the Food Safety System Certification 22000 (FSSC 22000) — the most modern internationally recognized safety standard. In particular, the Certification scheme for food safety management systems consists of the following elements: ISO 22000:2018, ISO/TS 22002-1, and Additional FSSC 22000 requirement, which controls the entire product and production chain — from the acceptance of raw materials to the consumption of the product, which ensures high standards of product safety and stability.

Stages of development

THE STORY OF OUR SUCCESS IS THE STORY OF UNDERSTANDING THE DESIRES OF CONSUMERS. WE CAREFULLY STUDY THEIR EXPECTATIONS AND PREFERENCES AND MONITOR GLOBAL TRENDS TO CREATE PRODUCTS THAT ARE CHOSEN BY MORE AND MORE PEOPLE AROUND THE WORLD.
NEW FORMATS & PRODUCT LAUNCHES
  • NON STOP
  • NON STOP SHOT
  • REVO
  • EXTRA LIFE
  • OTAKA
2026

The year became a period of revolutionary portfolio expansion for New Products Group, marked by the launch of entirely new formats for the Ukrainian market and massive cross-industrial collaborations.

NON STOP™ introduced a unique product to the market: concentrated energy shots, NON STOP SHOT. Additionally, the brand launched its new Juice Series with the debut of NON STOP Splash, made with natural juice. The legendary gaming lineup was expanded with the exclusive NON STOP S.T.A.L.K.E.R. RED, while the brand itself fueled Ukrainian cinematography by sponsoring the action film Na Draivi (On the Drive).

A massive reset for REVO™: The iconic brand rolled out several high-profile releases at once. The lineup was joined by the exotic REVO Kokos alongside a high-strength novelty, REVO STRONG (10% ABV).

The company also introduced a modern alcoholic energy drink, WOO DOO. The RTD cocktail portfolio of SHAKE™ was enhanced with the bold pink mix Pink Pussycat, while the brand once again stepped up as the general sponsor of the YePytannia (Who's Asking?) show on Novyi Kanal.

The functional product line EXTRA LIFE expanded to include EXTRA LIFE D3 ACTIVE (enriched with vitamins D3 and K2) and After Alco, designed to restore the body after alcohol consumption.

Finally, Otaka kombucha launched a massive, tech-driven campaign in partnership with the Uklon Ads media platform, featuring unique digital in-app skins, branded art-cars on city streets, and interactive product sampling during rides.

NEW FORMATS & PRODUCT LAUNCHES
ABSOLUTE LEADERSHIP & GLOBAL TRENDS
  • NON STOP
  • PIT BULL
  • OTAKA
  • APPS
  • ЖАШКІВСЬКЕ
2025
NEW CATEGORIES & INNOVATION AWARDS
  • NON STOP
  • EXTRA LIFE
  • MOJO
  • SHAKE
  • DRIVE
2024

Questions & answers

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ABOUT THE COMPANY
ABOUT THE COMPANY
Is New Products Group a Ukrainian company?

Yes, New Products Group has been operating since 2003 and is one of the largest Ukrainian producers of beverages and snacks in Ukraine.

Where can I find corporate logos and images?

You can find them by the link.

How can I file an application to work in New Products Group?

Please send your resume to: hiring@newproducts.com

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