New Products Group Launches NON STOP S.T.A.L.K.E.R. RED Energy Drink

New Products Group is expanding its flagship line of energy drinks with a brand-new flavor—NON STOP S.T.A.L.K.E.R. RED. The new energy drink boasts an exclusive flavor profile: a rich blend of cherry and rum with refreshing hints of pineapple.

The release celebrates the global success of the game S.T.A.L.K.E.R. 2. This flavor not only captures the atmosphere of the S.T.A.L.K.E.R. universe but also serves as a bridge to the upcoming story expansion, Cost of Hope, opening a new chapter in the lore for the game's fans.

This is not the first collaboration between the brands: the company has previously released limited-edition series with other flavors. Furthermore, the legendary energy drink shares a long history with the franchise—the classic Non Stop Original has been integrated into the game since its very first installment as the primary beverage used to boost character stamina.

Enhanced Functional Formula

To help maintain focus and ensure rapid recovery, the beverage features an enhanced functional complex:

• L-Carnitine L-Tartrate: Helps the body efficiently generate energy, increases physical endurance, and reduces muscle fatigue.
• B-Group Vitamins (B3, B5, B6, B9): Stimulate energy production and help maintain mental stability under high cognitive or physical loads.

"Our collaboration with S.T.A.L.K.E.R. is a truly historic one. NON STOP appeared in the original 2007 game as a virtual stamina booster, and today, we are once again bringing that experience into reality. Creating NON STOP S.T.A.L.K.E.R. RED is our way of thanking the fans and offering them a new, unique flavor to maintain peak concentration—both in real life and while exploring the Zone," notes Olena Chuvakina, Marketing and R&D Business Partner at Aqua NRG Investments Limited, the brand owner of Non Stop.

Availability

• Formats: Available in 0.25L and 0.5L cans.
• Release: The limited-edition NON STOP S.T.A.L.K.E.R. RED, featuring a themed design inspired by the Exclusion Zone, will soon hit the shelves of Ukrainian stores.