New Products Group Launches WOO DOO Alcoholic Energy Drink

New Products Group, one of the leading beverage manufacturers in Ukraine, has introduced WOO DOO — a modern, highly carbonated alcoholic energy drink with a concept inspired by the aesthetics of rave culture.

The new product is created in the popular ready-to-drink (RTD) format. The brand targets a modern, young audience, offering the emotional experience of a so-called "state switch" — a quick transition from the weekday routine to an atmosphere of drive, freedom, and self-expression. The main slogan of the line is an uncompromising call to action: “the woodoo do what you don't dare do”.

The ultimate foundation for the drink's creation was the unstoppable energy of electronic music and rave culture. This is directly reflected in the visual design of the can, which features vibrant silhouettes of people dancing in the flash of strobe lights against a black background.

The WOO DOO lineup features two distinct flavors:

WOO DOO ORIGINAL – the classic flavor.

WOO DOO KIWI – with a prominent twist of kiwi.

Both options have an ABV of 8.5% and are available in 0.5-liter aluminum cans.